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Porsche officially launches luxury mobility service brand ‘Porsche Drive’ for the Chinese market at the 2023 China International Consumer Products Expo Porsche interprets modern luxury from individual propositions

• Porsche Drive offers vehicle leasing and exclusive services in a more flexible consump-tion pattern, to help customers realise their Porsche dreams.

• Porsche booth showcases the history-revisiting “Paint to Sample” service and the contem-porary Frozen Berry Metallic colour, to better meet the demands of individualisation.

• Porsche continues to deepen its electrification strategy, catering to the Chinese market with an even more attractive product range and an exciting service experience.

Shanghai/Haikou.With the theme of “Share open opportunities, co-create a better life”, the third China International Consumer Products Expo (CICPE) is held in Haikou, Hainan province, from 10-15 April. As one of the main automotive exhibitors at the Expo, Porsche is presenting a visual "Paint to Sample" feast, complemented by the contemporary colour scheme “Frozen Berry Metallic”, an interpretation of the individual propositions of modern luxury.

During the Expo, Porsche announced to launch the new luxury mobility service Porsche Drive in major cities and tourist destinations in China, primarily to accommodate the preferences of young consumers with more flexible consumption patterns and to help a wider range of cus-tomers to realise their Porsche dreams. Customers will be able to browse and select the vehi-cle of their choice on their mobile phone, select the time period of their experience and com-plete the booking and payment online. Porsche Drive is available for rental on a daily basis and includes not only the unique experience of driving a Porsche, but also premium services such as pick-up and delivery, valet refueling and charging, premium insurance, etc.

“Being customer-centric and providing attractive products and services has always been one of our core values.” Said Sheng Tantzscher, Vice President and Chief Finance Officer of Por-sche China. “Whether it's offering customisation or flexible mobility services, Porsche contin-ues to resonate with our customers, inspiring and underlining their own personalities and life-styles, as well as interpreting new concepts of modern luxury."

Porsche luxury mobility service brand ‘Porsche Drive’ officially launched in China

Porsche luxury mobility service brand ‘Porsche Drive’ has been officially launched in China, with the first batch of fleets already on board in Shanghai and Shenzhen. The service will fur-ther expand to 18 major cities and tourist destinations within the year, including Beijing, Guangzhou, Hangzhou, Sanya, and more. Porsche Drive provides a flexible way to drive a Porsche for people who work and live in these cities, also for inbound tourists and visitors from other locations, as well as current and potential Porsche owners.

Consumers can currently order through Porsche’s business partner "Maple Leaf Car Rental". Users will also be able to login to Porsche Drive via the Porsche WeChat service account and mini-programs in the future. Porsche Drive offers a wide range of Porsche models, from the iconic 911 and 718 series, to four-door sport sedan Panamera and Taycan series, as well as the sport utility model Cayenne series, to suit with customer’s scenario. New models will join the Porsche Drive vehicle range when they are released.

Porsche Drive was first launched in Germany in 2014 and has since been introduced in North America, Japan, Australia and other countries and regions. By expanding its worldwide range of mobility services, Porsche is responding to changing customer preferences and the trend towards digital, flexible and individual choice. In the US and European markets, Porsche is offering Porsche Drive in a subscription model, where customers can pay monthly for the use of the vehicle and freely determine whether to continue or cancel the subscription. In selected markets customers can even switch vehicles during the subscription period. Porsche will also be experimenting with a single-car subscription service in China to expand its line of mobility services.

Paint to Sample: return of the classics

At the Porsche booth, every bespoke shade on display can be traced back to a significant model in Porsche’s history, while reflecting a deep understanding of the demand for custom-painted Porsche cars. Such as the Gulfblue 911, whose origin can be traced back to the leg-endary 917 in Gulf livery, one of Porsche’s long-time winner at Le Mans. The Frozen Berry Metallic colour reflects Porsche’s insights into the preferences of contemporary Chinese con-sumers.

In recent years, the demand for custom-painted Porsche cars has risen sharply. With the new “Paint to Sample” programme, Porsche Exclusive Manufaktur has expanded the options of special body colours for all models. The legendary colours celebrates their comeback, and current Porsche models can now be painted in these eye-catching classic shades. For special customisation needs, Porsche is also able to create exclusive custom colours according to customers’ preferences.

Through Paint to Sample, a diverse selection of new colour options are available depending on the model series and production locations. For the 911 and 718 model series, there are more than 100 additional paint colours to choose from. For the Panamera, Macan and Cayenne, there are more than 50 new options, while a further 100 colours complete the range for Taycan customers. The service is now part of the Porsche Vehicle Configuration System and can be ordered through Porsche Centres.

Advance with the Chinese market, accelerating the electrification transformation at full speed while continuing to deepen brand advantages

As a vehicle importer, Porsche hopes to expand its brand presence and fully demonstrate its brand value, products and services through the CICPE. “As this year marks the 75th anniver-sary of Porsche, we are proud to be in Hainan for the CICPE in the face of the electrification transformation,” said Sheng Tantzscher. “Hainan is not only a region where trade and lifestyle are extremely free and expressive, but it is also a pioneering province in the Chinese market for the pursuit of new energy strategies. In the future, we will bring more appealing electrified products to Hainan and to China, satisfying the dream-car expectations of our Chinese con-sumers, while expressing their personalised proposition.”

It is clear that e-mobility is a top priority in Porsche's future-oriented development strategy. Porsche is aiming for delivering more than 80 per cent of its new vehicles as all-electric mod-els in 2030. More fascinating electric models are also in the pipeline: the fully-electric Macan is expected to begin deliveries in 2024, while the new generation of the 718 series is planned to be electrified in the mid-2020s, the full electric Cayenne is also in the future product pro-gramme. In addition, Porsche is planning to expand its product portfolio upwards with an all-electric SUV positioned above the Cayenne. This will be based on the platform SSP Sport, to offer strong performance and automated driving functions with the typical Porsche flyline, along with a completely new experience inside the vehicle. Porsche will better serve the Chi-nese market with a strong product strategy that keeps pace with the transformation of the Chi-nese car market towards electrification.

Porsche Booth at the 2023 China International Consumer Products Expo

4/10/2023

Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.