Current Press releases
Chengdu Motor Show 2022, “Paint to Sample” returns with classic colours for all Porsche models Porsche personalisation to new heights: a self-expression of modern luxury
• Return of classic colours: Porsche has launched more than 160 new “Paint to Sample” options across its all models. 8 special paint samples displayed at the motor show ran through more than 70 years of Porsche brand history.
• Giving pure sports car an emotional colour, underlining self expression among customers with unique colour offerings, and interpreting the new concept of modern luxury.
• Porsche China joined hands with Chinese contemporary abstract artist, Ding Yi, and with Taycan as the carrier, to find a new interpretation of Ding’s "cross" concept in the field of art, and to jointly explore the infinite possibilities of artistic expression for sports cars.
• During Chengdu Motor Show 2022, the Porsche 996 Swan – a distinctive and unique artwork – pops up at Chengdu’s fashionable icon, Taikoo Li.
Shanghai/Chengdu. From 26 August to 4 September, Porsche presented its all model series at Chengdu Motor Show 2022. With a colourful theme of “Paint to Sample”, the Porsche booth revisited the shades of old classics, while also offering a glimpse into the future of modern luxury. The 8 cars on display all came in classic colours popular among Porsche fans. Each of the special paint finishes is the key symbol to an iconic colour from Porsche’s unique 74-year history. Nowadays, these bespoke colours have been brought back to life through Porsche Exclusive Manufaktur, to embody a distinctive style and the self-expression of modern luxury. At the same time, Porsche China also announced the collaboration with Chinese contemporary abstract artist, Ding Yi, to present an exlusive and out-fo-the-box customisation of Porsche’s all-electric sports car Taycan, making it a mobile artwork travels through the urban city.
"Every bespoke shade on display here can be traced back to a significant model in Porsche’s history, such as the Gulforange 911 and the Gulfblue 911. We can trace their origins back to the legendary 917 in Gulf livery, one of Porsche’s long-time winner at Le Mans”, said Michael Kirsch, President and CEO of Porsche China. “In the past, luxury often made people feel prescribed. Today, it is defined by the customers, and is therefore less formal and more personal. This is because the Gen Z perceive themselves as ‘personal brand’ with unique expressions. All along, we at Porsche resonate with our customers, inspiring and underlining their own personalities and lifestyles, as well as interpreting new concepts of modern luxury."
In addition, the Porsche 996 Swan – a distinctive and unique artwork – also made an appearance at Chengdu’s fashionable icon, Taikoo Li, during Chengdu Motor Show 2022. The car was designed by Scottish artist Chris Labrooy based on the 911 (996), the first car sold in the Chinese mainland 20 years ago. Its arrival in Chengdu provides a glimpse at the beauty of modern luxury for sports car art and the unlimited creativity of dreamers.
Panit to Sample: Returns of the Classics
In recent years, the demand for custom-painted Porsche cars has risen sharply. With the new “Paint to Sample”, Porsche Exclusive Manufaktur has expanded the options of special body colours for all models. For special customisation needs, Porsche is also able to create exclusive custom colours according to customers’ preferences.
As part of Porsche’s enhanced individualisation strategies, the legendary colours are now celebrating their comeback. Through Paint to Sample, current Porsche models can now be painted in these eye-catching classic shades. The diverse new colour options are available depending on the model series and production locations. For the 911 and 718 model series, there are more than 100 additional paint colours to choose from. For the Panamera, Macan and Cayenne, there are more than 50 new options, while a further 65 colours complete the range for Taycan customers. The service is now part of the Porsche Vehicle Configuration System and can be ordered through Porsche Centres.
Porsche joins hands with artist Ding Yi to explore the infinite possibilities of artistic expression for sports cars
"In the beginning I looked around and could not find the car I dreamed of. So I decided to build it myself." Ferry Porsche’s dream of the perfect sports car started the pursuit of a never-ending path for the German sports car manufacturer. One of China's leading figures in contemporary abstract art, Ding Yi, is also a bold dreamer and a relentless explorer. This time, Porsche China and Ding Yi are joining hands to explore the infinite possibilities of artistic expression for sports cars in the era of electrification.
Since the 1980s, Ding Yi has established his unique art style using the symbol "cross", and has continued to explore and practice to make it to the next level. From black and white to fluorescent colour, from the Chinese charater "ten" to the symbol "cross", from realistic brushstrokes to digital simulations, it forms many horizontal and vertical "crosses". This originally meaningless printing technology symbol evolves inside Ding Yi’s artistic grid inch by inch. Ding Yi believes that the essence can be extended to the depths of painting through different paths, enabling artwork with lasting power. This worldview displayed on Ding Yi’s diverse canvasses concides with Porsche's belief. Just like Porsche's consistent and rigorous craftsmanship, it strives to maximize the purest driving pleasure with precise control.
Ding Yi will integrate his own artistic concept into the customization of Taycan. This absolutely unique and timeless masterpiece will be created by Porsche Exclusive Manufaktur, which is expected to hit the road in the middle of next year. “Our peers in Zuffenhausen, with decades of Manufaktur expertise, will give Ding Yi’s ideas a unique shape, through their passionate and precise hand craftsmanship”, said Mr. Michael Kirsch. “We look forward to seeing this unique custimised car become a mobile artwork that travels through cities, allowing drivers to become communicators of art and inspiring the construction of a new art ecology."
Porsche booth at Chengdu Motor Show 2022: Booth H1202 @Hall 12
Models line-up on display:
• Taycan Willowgreen (origns from 1971 Porsche 914-6 model)
• 911 Carrera Gulforange (origns from 1969 Porsche 917 KH Gulf livery)
• 911 Carrera Gulfblue (origns from 1969 Porsche 917 KH Gulf livery)
• 718 Boxster Ultraviolet (origns from 2016 Porsche 991.1 GT3 RS)
• Panamera 4 Sport Turismo Arenared Metallic (origns from 1993 Porsche 911 (993) model)
• Cayenne Coupé Nogaroblue Metallic (origns from 2016 Porsche 991.2)
• Macan Speedyellow (origns from 1996 Porsche 911 (993) GT2 model)
• Panamera Oakgreen Metallic (origns from the 2004 Porsche Carrera GT supercar)
8/26/2022
Further information and pictures for journalists and media representatives can be found on the Porsche press database at http://presse.porsche.de/.
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